Business University

Updated Thursday, March 21, 2012

"Creating new customers through heartfelt gratitude and a sincere giving back to the communities where we live and work!"

Our publications give you name recognition and visibility so that your business will jump off the printed pages of the many lists like the yellow pages and Google searches full of your competitors. Our collaborative community publications bring each participating business face-to-face with school administrators, teachers, staff, parents and students within entire school communities. We bring the community surrounding each school together, introducing businesses to consumers by sending “Thank You” cards delivered by hand and directly to the work place mailboxes of these hard-working public servants. We provide our schools with School Customized Textbook Covers to protect valuable school assets – very expensive textbooks. A textbook becomes a mini-billboard seen day to day by parents, students and school staff. We only need about 20 businesses in each publication and have options to insure your competition is not advertised. These sincere gestures add the power of emotion and unity sending a message that your business really does care about the welfare of the surrounding neighborhoods and their schools.

Do you believe that this is enough to drive customers to your business? I have five children with a 24-year difference between the youngest and oldest. I have always made it a point to be involved in their athletic leagues, coaching, officiating or umpiring. I noticed that the business people giving back by volunteering or with financial support were some of the most successful business people in the community. It’s a no brainer. A lady gave of her time to coach my child’s team and owned a restaurant. I and the other parents made it a point to support her business and we all dined there several times. I had many conversations at home plate with an umpire who couldn’t see that my son’s pitches were clearly in the strike-zone. He was a mechanic and despite our different ‘views’ of home plate, he got my business because he was there making the league possible for all the children who wanted to play baseball. If you are a parent or grandparent you know this is true of how a community works. It is human nature to ‘have the back’ of those good people who go out of their way to be there for you. Were these business people successful and so they had the luxury of getting involved; or, were they successful because they showed ‘good faith’ to the community with their involvement?

Is word-of-mouth really the best advertising tool? Research says otherwise. The most successful companies in the United States like Wal-Mart, Walgreens and Smith’s built their success one customer at a time by knowing who to invite and then maintaining a constant deliberate effort to attract those customers. Of course they followed-up with great product and service at a great price. Here is an illustration to validate this position. I have four sons and one daughter. When my daughter gets married I am not going to leave such an important life event to ‘word of mouth’. Without an awesome written invitation people will forget and there will be uninvited guests at the reception. Not only will the printed invitation go out exactly to those we want to invite, we will go through great lengths to insure the wedding event will be an awesome experience – great product and service. We will then follow-up with a heartfelt written thanks for all who attended. With our publications you get to invite those public servants whose paydays place them in middle to upper middle class household incomes and whose jobs do not disappear in a bad economy. You build a steady base of loyal customers whose purchase power will keep you afloat in an unsure economy!

As a business owner or manager it is your job to continually invite new customers in and then give them that extra ‘bang for the buck’ in service and quality. If you are an established business our publications mean growing new customers within budget from where you are at today. If yours is a new business, we will be your catalyst for a solid planting in your community from the start. We are so sure that a continued deliberate effort of reaching out through our community based publications will bring new customers through your door that we offer a guarantee. Place your invitation; track it with a coupon or discount, if you don’t see new customers and you can prove it to us: We’ll run your ad for free in our next publication. To my knowledge, no other advertiser in your market dares to guarantee an ad… Your profit is important to us, so we do!

Our business is then your business' profit!

Jacob D. Martinez, Jr. & Michelle Elaine Gleason Martinez are the Owners of Business University.

Jacob was born in Santa Fe, New Mexico. This son of career educators spent his childhood growing up in the beauty and culture of Northern New Mexico. He completed his first two years of High School at Santa Fe High where he lettered in football and wrestling. He graduated from Cuba High School in Cuba, New Mexico, where he lettered in football, basketball and band and was elected by his peers as President of the Student Council. After a summer with the Benedictine Monks in Pecos, NM, and his freshmen year at the College of Santa Fe, he enlisted in the United States Military.

He is a combat veteran having risen from the bottom of the ranks in two tours of combat in Vietnam, to command the Headquarters of a U. S. Army Battalion returning from Iraq. In all he has served 27 meritorious years. He has been awarded 14 medals and commendations. As an Army Production Recruiter he broke national records months in a row. He has served prestigious duty with 12th Special Forced Airborne and as the Protocol Officer of the Naval Postgraduate School in Monterey, California. He served as an Escort Officer for high ranking foriegn dignitaries at the School of the Americas. He has graduated from the Air Defense Officer Advanced School and was selected to serve as a Primary Instructor at the School teaching advanced leadership skills to aspiring company commanders and battalion staff officers.

Jacob has a Bachelors Degree in Business Administration and Social Sciences from Western New Mexico Unversity. He has completed Certification from San Antonio College in Instructional Design and Project Management. He has completed graduate coursework from Southwest Texas State to teach Business and Marketing at the secondary level in education; and, he completed graduate courses in Counseling Psychology from the College of Santa Fe.

Michelle is an Air Force Veteran having served in the Intelligence community as a Spanish Linguist. She has a Bachelor of Arts in Communication from the University of New Mexico and works within the Albuquerque Public Schools District.

Together they live near the Bosque with their children Joseph and Emily, both of whom are strait 'A' students and talented athletes competing in basketball and gymnastics. Jacob has three older sons, Jacob III, Manuel and Antonio, and two beautiful granddaughters.